Fact: A bottle of Goose or Cristal no longer stands out in the club no matter how many sparklers you tape to it. Solution: Dom Perignon Limited Edition 1995 Vintage White Gold Jeroboam.
Cost: $25,000 ($40,000 in tha club).
For: When you are too lazy to use your boyish charm and good looks to snag thirsty supermodel skeezas (or that simply isn't an option for you).
Lesson: People will pay ridiculous prices for a good story and to have "the best." Evian convinced people to pay $3 for water. Starbuck's sold $4 cups of coffee. there is a cereal company now called [me] & goji that sells custom cereal for $10+.
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